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ShelfLife learns to find key metric for success

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James Chilcott, chief executive at ShelfLife, and the team learned an important lesson while taking part in the JOLT program — it was time to get priorities straight.

ShelfLife is a social commerce platform squarely targeted at matching buyers and sellers of collectibles from big brand name players.

“It’s the next evolution beyond traditional marketplaces, because it combines automatic matching of buyers and sellers, social tool integration, media aggregation, collection management and mobile,” says Mr. Chilcott, who considers it to be a next-generation platform that combines elements of Wikipedia, Facebook and eBay.